Sriram P Krupakar

I design software.

Then I prototype it until it feels real.

Product designer working across complex systems, AI, and consumer experiences — from payments at BILL to streaming at Tubi.

Sriram P Krupakar

I design software.

Then I prototype it until it feels real.

Product designer working across complex systems, AI, and consumer experiences — from payments at BILL to streaming at Tubi.

Download Resume

Rabbit AI

A GPT-4-powered discovery feature that helps Tubi viewers find something to watch through natural conversation instead of endless scrolling.

Client

Client

Tubi

Date

Date

2024

Services

Services

Product design, AI strategy, Prototyping

With 80M+ monthly active users and a massive, ever-changing content library, Tubi's biggest churn risk wasn't a lack of content — it was how long it took to find something worth watching.

I designed Rabbit AI, letting viewers describe what they're in the mood for and get personalized recommendations back, instead of browsing endless rows.

It drove an 18% lift in search-query refinement, a 12% increase in click-through rate, and a 15% increase in overall content discovery — and was covered by TechCrunch, The Verge, and Variety.